Via Marketing

commercial proposal

5

Launch
and testing
of hypotheses

We launch advertising campaigns according to the developed strategy

Analysis
of results
and optimization

6

We analyze the initial results, adjust the advertising campaigns, identify the most effective hypotheses, and scale them

Creation
of offers
and creatives

4

We create offers
and prepare advertising banners

3

Promotion strategy

We develop
a promotion strategy that aligns with the goals and objectives
of the business. We plan the allocation of the advertising budget

Traffic

Timeline: from the start of work to the launch — 5-15 days

Yandex.Direct, VK Targeting, Google Ads, Facebook/Instagram Targeting

Analysis

2

We analyze the audience and market capacity. We create a media plan and provide recommendations
for the advertising budget

1

Briefing

Getting acquainted with the project.
Preparing the brief and sending it to the client for completion.
This way, we better understand the goals and objectives of the promotion

5

Discussion with the client

We hold a call to discuss the brand book. Afterwards, we make final adjustments and incorporate changes

Final version

6

We send the final version of the brand book along with all additional materials (logos, fonts, patterns, typography in all necessary formats)

4

Development
of guidelines

Logo development
Font selection
Brand color selection
Development
of corporate identity
Development
of patterns

Branding

Development
of a brand book

Analysis

2

We analyze the market capacity, promotion methods, and competitors' offers

1

Briefing

We get acquainted
with the project, prepare a brief, and send it
to the client for completion. This helps us better understand the goals and objectives and immerse ourselves
in the project

Development of the conceptual part of the brand book

3

Mission and values of the company
Unique selling proposition, emotional
and rational advantages
Consumer portrait — description
of the brand's target audience
Brand promises
Brand code
Slogans
Tone of voice (method of communication
with the audience)

Analysis

2

We analyze competitors and market capacity.
We create options
for positioning
and differentiation
from competitors

4

Discussion
with the client

We have a call where we discuss the brand book. Afterwards, we make revisions and incorporate changes

5

Final version

We send the final version of the marketing strategy. We conduct a consultation where we provide detailed comments on implementation

Development
of the marketing strategy

3

Competitor analysis
Identification of the target audience
Research of the target audience
Determination of optimal promotion channels
and budgeting for them
Development of a step-by-step promotion plan
Connection of all necessary metrics and analytics systems
Concept and positioning
Adjustment of the product pricing line (based
on the results of the target audience analysis)
Development of offers for advertising on different platforms
Formation of the Unique Selling Proposition (USP)
to differentiate from competitors

1

Briefing

We get acquainted with the project.
We prepare a brief and send it to the client for completion. This helps us better understand the goals and tasks, and immerse ourselves
in the project

Development
of marketing strategy

Promotion strategy
for the business

Via Marketing

Agency

Marketing

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